A2P 10DLC stands for “Application-to-Person 10 Digit Long Code.”
It’s a new messaging protocol that enables businesses to send SMS messages to their customers using a dedicated 10-digit phone number. This protocol is designed to improve message deliverability and reduce spam by ensuring that the sender is a verified business.
A2P 10DLC is a way for businesses to send text messages to their customers using a unique phone number that is exclusively used for business purposes. This makes it easier for customers to identify the source of the message and helps prevent spam.
The regulatory aspects behind A2P 10DLC can be quite daunting, especially when we start diving into some of the rabbit hole documentation that Twilio offers https://www.twilio.com/docs/sms/a2p-10dlc. As part of building and improving Sheet Gurus, we’ve come to understand some key benefits as well as costs of these new regulations.
As part of registering for Sheet Gurus, behind the scenes we’re also securely passing your business information directly to Twilio for verification. We do not store any of this information in our own databases. As part of this registration process we’re configuring things like a messaging service, campaign, and brand for your business which in turn tells carriers like Sprint, T-Mobile, Verizon, etc that you should be allowed to send SMS messages on their networks. The benefit is great for businesses as it boosts your trust score on the network and allows more texts to reach recipients and not be flagged as spam, as well as allows higher volumes of texts to be sent.
In addition to the regulatory complexities, configurations, and back and forth with Twilio, There are also additional dollar costs for verification and carrier fees to send SMS messages over carrier networks.
At Sheet Gurus, we try to make the process as simple as possible for businesses and translate them into our quick onboarding flow. If you ever have any issues or improvement requests we’d love to hear them. Feel free to shoot us an email at help@sheetgurus.com. We strive to make this the best and easy to use SMS service available and are dedicated to improving the platform for our customers.