Many family communication tools for nursing homes require downloading an app, a task often met with reluctance. In fact, research shows that 'download our app' prompts 69% of visitors to leave a website immediately. Conversely, everyone can use text messaging on their mobile phones. Implementing an SMS text system is an easy way to facilitate communication and avoid the barriers of third-party apps.
It's also beneficial that it's a channel people prefer. Many seniors check notifications quickly after receiving a text, much faster than other methods. No other channel guarantees the same level of engagement, making it invaluable for your nursing home's communication strategy.