A lot of school messaging services require people to download an app. That’s often something people do begrudgingly. Google even found that “download our app” on a website caused 69% of people to immediately leave. On the other hand, everyone has access to a mobile phone and knows how to use text messaging. Implementing an SMS text system is an easy way to open up communication and avoid the barriers of third-party apps.
It’s also helpful that it’s a channel people prefer. That’s especially true for 44% of Gen Z, who look at notifications within one minute of receiving a text — 27% faster than the national average. There’s no other channel that can guarantee the same level of engagement, making it invaluable for your school’s communication strategy.