While traditional Customer Relationship Management (CRM) platforms have their benefits, they may not be the best option for small businesses with limited resources. Here are some reasons why tools like Google Sheets may be a better option for small businesses:

Cost-effective: Many traditional CRM platforms can be expensive, with subscription fees that can quickly add up over time. In contrast, tools like Google Sheets are often free or have very low subscription costs.

Customizable: Google Sheets and other spreadsheet programs can be customized to fit the needs of the business, allowing for a more personalized approach to managing customer information.

Easy to use: Spreadsheet programs like Google Sheets are generally easy to use and require little to no training, making them accessible to even the most inexperienced users.

Collaboration: Google Sheets allows for easy collaboration and sharing among team members, making it a great option for small businesses with multiple employees who need to access customer information.

Scalability: As a business grows, the amount of customer data can quickly become overwhelming. Google Sheets can handle large amounts of data and can be scaled up or down as needed.

Integration: Many other tools, such as email marketing platforms or social media management tools, integrate easily with Google Sheets, making it a versatile option for small businesses.

Traditional CRM platforms may be useful for larger businesses, smaller businesses with limited resources may find that tools like Google Sheets are a better fit for their needs. They are cost-effective, customizable, easy to use, collaborative, scalable, and can integrate with other tools.