Let’s delve into the different types of opt-in methods:
Verbal Opt-In This method involves the customer verbally agreeing to receive text messages. An example of this could be a conversation with an Interactive Voice Response (IVR) system where the customer is asked if they would like to receive text messages and they respond affirmatively. If you choose this method, you must provide a sample of the verbal consent collection.
Web Form Opt-In In this method, the customer opts in by filling out a form on your website. The form prompts the customer to enter their mobile phone number and agree to receive text messages. If you choose this method, you must provide the link to the form.
Paper Form Opt-In This method involves the customer filling out a physical form that collects their phone number and their consent to receive text messages. This could be done in a store or at an event. If you choose this method, you must provide a copy of the form.
Opt-In Via Text This method involves the customer sending a text message to opt into receiving further messages. This could be part of a keyword campaign where the customer texts a specific keyword to your number to opt in. If you choose this method, you must provide information about the keyword campaign.
Mobile QR Code Opt-In This method involves the customer scanning a QR code that links to an online form. The form prompts the customer to enter their mobile phone number and agree to receive text messages. The QR code could also direct the customer’s mobile device to their messaging application with a templated opt-in message. If you choose this method, you must provide the QR Code.
Remember, the opt-in method you choose must be appropriate for your use case. For example, a marketing campaign must collect express consent where the customer positively affirms their enrollment in the campaign. The document or URL you submit as part of the verification process should demonstrate the opt-in method you’ve chosen.
At Sheet Gurus, we can guide you through this process and help you choose the best opt-in method for your business.