With Twilio, you’re dealing with APIs, authentication tokens, phone number provisioning, and message templates—all of which require technical knowledge.
With Zapier, while no-code, setting up a multi-step automation just to send a simple message can take 30+ minutes, and often breaks when your spreadsheet changes.
🛑 The truth? If you just want to send a quick, personalized text from a spreadsheet, those tools are overkill.
Sheet Gurus was built specifically for people who live in Google Sheets—no coding, no integrations, no learning curves. Just:
Open your spreadsheet
Write your message
Click send or schedule
That’s it. No Twilio account required. No Zapier automation chains to babysit.
First install the extension from the Google Workplace Marketplace. Check out our user guide which has additional details around installation (its simple, don’t worry).
Start sending texts by creating a new sheet with the applicable data (be sure to add a header row). You can put anything you want here (or even nothing at all), as long as 1 column of your data contains only the phone number of each recipient. Below is an example of this. This image shows how to send texts from google sheets, using the Sheet Gurus Google Marketplace Extension. The example shown has a list of phone numbers and associated variables (first name, last name, location, and time) that are used to send a customized bulk text to each recipient.
In the “Message” box, select a variable by typing ”{” then select the correct variable (these align with the header row items). Once the preview looks good — hit send!
Now send personalized texts to hundreds (or even thousands) of folks, in just a few minutes.
Sheet Gurus SMS is a powerful Google Sheets add-on designed to simplify bulk SMS messaging. Whether you’re reaching out to customers, clients, or team members, this tool offers a range of features to enhance your messaging strategy
No Coding Necessary: Set up and start sending messages in minutes.
Personalized Messaging: Utilize dynamic variables to tailor messages for each recipient.
Advanced Scheduling: Plan and automate your SMS campaigns to reach your audience at optimal times.
Real-Time Inbox: Manage responses and engage in two-way conversations directly within the platform.
Comprehensive Analytics: Gain insights into delivery rates and engagement metrics to optimize your communication strategy.
Getting Started with Sheet Gurus SMS Install the Add-On: Visit the Google Workspace Marketplace and install Sheet Gurus SMS.
Prepare Your Sheet: Create a new Google Sheet with headers such as “Name,” “Phone Number,” and any other relevant fields.
Compose Your Message: Use curly braces {} to insert dynamic variables into your message, e.g., “Hello {Name}, your appointment is scheduled for {Date}.”
Send or Schedule: Choose to send your messages immediately or schedule them for a later time. Google Workspace
Text messaging boasts a 98% open rate, significantly higher than email’s 20% open rate. Messages are typically read within minutes, making SMS an ideal channel for time-sensitive information.
Pricing Plans Sheet Gurus SMS offers flexible pricing to suit various needs
Guru Starter: $9/month, $0.04 per segment.
Guru Growth: $49/month, $0.03 per segment.
Guru Pro: $99/month, $0.02 per segment.
Each plan includes a range of features designed to enhance your messaging capabilities.
Try Sheet Gurus SMS Today Experience the ease and efficiency of sending text messages directly from Google Sheets. Join over 20,000 users who have transformed their communication strategies with Sheet Gurus SMS.
For more information and to get started, visit Sheet Gurus SMS
The team at Sheet Gurus has worked hard to handle the complexity behind the scenes - trust us, there is a lot! The short of it is that we’ve built an amazing integration with Twilio and connected it with Google Sheets so that you don’t have to.
If you have any questions, or need additional information, please reach out to help@sheetgurus.com.
![How To Send Text Messages From Google Sheets [Updated 2025]](https://images.ctfassets.net/znkhdxr68m16/6PrF9Q1XyU4gR2LV8wgtvL/879aaddbdee426a99ba044f89cae9383/26a61130-412f-11ee-9084-21099773e487-Screenshot-2023-08-22-at-5.01.53-PM.png?w=1600&h=650&q=75&fm=webp&fit=thumb)